Privacy & Trust.

This Privacy Policy describes how killerblankets.com (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from the Site.

By using our Site, you agree to the collection and use of information in accordance with this policy.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information about an identifiable individual as “Personal Information.”

Device Information

To load the Site accurately for you and perform analytics on site usage to improve our website.

Collected automatically when you access our Site using cookies, log files, web beacons, tags, pixels, and analytics tools.

• web browser version
• IP address
• time zone
• cookie data
• pages viewed
• referring websites
• search terms
• browsing behavior

Shared with service providers including analytics providers and advertising partners.

Order Information

To fulfill orders and provide our services to you. This includes processing payments, shipping products, order confirmations, fraud screening, customer support, and marketing communications.

• name
• billing address
• shipping address
• email address
• phone number
• payment information
• purchase history

Shared with service providers including payment processors and shipping and fulfillment providers (including ShipCalm).

Customer Support Information

To provide customer support.

• name
• email address
• order number
• customer service communications

Affiliate Program & Referral Tracking

Killer Blankets operates an affiliate marketing program that allows approved partners to promote our products and earn commissions for referring customers to our website.

To administer this program, we use affiliate tracking software and referral links which may place cookies or similar technologies on your device when you click an affiliate link.

These technologies allow us to:

• identify the referring partner
• attribute purchases correctly
• prevent fraud
• calculate commissions

Information collected through affiliate tracking may include referral link identifiers, IP address, browser and device information, pages visited, and purchase transactions associated with referrals. This information is used solely to operate and administer the affiliate program.

Sharing Personal Information

We share your Personal Information with service providers to help us operate our business and provide our services.

We share necessary shipping information with fulfillment partners and shipping carriers.

We may share certain browsing or purchase information with advertising partners to help improve marketing performance.

We may disclose Personal Information to comply with laws, regulations, subpoenas, or legal requests.

Behavioural Advertising

We use your Personal Information to provide targeted advertisements and marketing communications that we believe may be of interest to you. This may include Google Analytics, social media advertising platforms, marketing attribution tools, and advertising cookies.

Google Analytics Privacy Policy: google.com/intl/en/policies/privacy

You can opt out of Google Analytics here: tools.google.com/dlpage/gaoptout

You can also opt out of targeted advertising through:

• Facebook — facebook.com/settings/?tab=ads
• Google — google.com/settings/ads
• Bing — Microsoft Personalized Ads

You may also visit the Digital Advertising Alliance opt-out portal: optout.aboutads.info

Meta Advertising / Tracking

We use advertising and analytics services provided by Meta Platforms, Inc., including the Meta Pixel, Conversions API, and related tools, to help us understand website activity, measure advertising performance, and deliver relevant advertisements on Meta platforms such as Facebook and Instagram.

These technologies may collect:

• IP address
• Browser type and device information
• Pages viewed and actions taken on our site
• Referral URLs
• Purchase or conversion events
• Cookies and similar tracking identifiers

We may share certain information with Meta to create custom audiences, measure campaign effectiveness, improve our marketing efforts, and deliver personalized advertisements. Meta may process this information in accordance with its own privacy policies and terms.

Where required by applicable law, we obtain your consent before using non-essential cookies or advertising technologies. You may withdraw your consent at any time through our cookie settings or browser controls.

TikTok Advertising / Tracking

We use advertising and analytics services provided by TikTok and its related business tools, including the TikTok Pixel, Events API, and similar technologies, to analyze website traffic, measure advertising performance, and deliver targeted advertisements on TikTok platforms.

These technologies may collect IP address, device identifiers and browser information, pages visited and user activity, referral URLs, purchase activity and conversion events, and cookies and similar tracking technologies. We may share certain information with TikTok to create custom audiences, optimize advertising campaigns, measure campaign effectiveness, and provide personalized advertising experiences.

Google Advertising / Tracking

We use advertising and analytics services provided by Google and its affiliated services, including Google Ads, Google Analytics, Google Tag Manager, Floodlight, and related tracking technologies, to understand user behavior, measure advertising effectiveness, and deliver personalized advertisements across Google services and partner websites.

We may use Google advertising features such as remarketing, audience targeting, conversion tracking, enhanced conversions, and interest-based advertising. Information collected through these technologies may be shared with Google to optimize advertising campaigns, analyze traffic and usage trends, and personalize advertisements shown to users.

Users may manage advertising preferences or opt out of personalized advertising through Google Ad Settings, the Google Analytics Opt-Out Browser Add-on, the Digital Advertising Alliance, or the Network Advertising Initiative.

Advertising on Snapchat

We use Snapchat’s advertising tools to promote our products and services and to measure the effectiveness of our marketing.

When you interact with our website, app, or ads, we may share certain information with Snap Inc. through tools such as the Snap Pixel and the Snap Conversions API. This information may include hashed identifiers (email, phone, device), activity data (pages viewed, products browsed, cart actions, purchases), technical info (IP, browser, device), and cookie identifiers.

The information shared with Snap is used to measure ad performance, build relevant audiences, create lookalike audiences, and limit ad frequency. Review Snap’s privacy policy at snap.com/privacy/privacy-policy.

SMS & Messaging Communications

If you opt in to receive SMS or messaging communications from Killer Blankets, your phone number and messaging consent information may be used to send order updates, marketing messages, and promotional offers.

You may opt out of marketing messages at any time by following the unsubscribe instructions provided in those messages.

Using Personal Information

We use your Personal Information to:

• provide products and services
• process transactions
• fulfill orders
• provide customer support
• improve our website and services
• prevent fraud
• send marketing and promotional communications
• operate our affiliate program

Retention

When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to delete it. Certain information may be retained for legal, accounting, or fraud prevention purposes.

Your Rights

Depending on your location, you may have rights regarding your Personal Information including accessing your data, correcting inaccurate information, requesting deletion of your information, requesting data portability, and opting out of certain data processing activities.

To exercise these rights, contact us at legal@killerblankets.com.

GDPR — European Residents

If you are located in the European Economic Area, you have the right to access, update, correct, or delete your Personal Information. Data may be transferred outside the EEA including to the United States and Canada.

CCPA — California Residents

If you are a California resident, you have the right to request access to your personal data, request deletion of personal data, and request correction of inaccurate data.

Requests may be submitted by contacting legal@killerblankets.com.

Cookies

Cookies are small data files placed on your device when you visit our Site. We use cookies for site functionality, analytics, advertising, marketing attribution, and affiliate referral tracking.

Some cookies may track referrals from affiliate partners who promote Killer Blankets products. You can manage cookies through your browser settings. Blocking cookies may impact certain website features.

More information about cookies: allaboutcookies.org

Do Not Track

Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not currently modify our data collection practices when such signals are detected.

Changes To This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Any updates will be posted on this page with an updated revision date.

Complaints

If you believe your privacy rights have been violated, please contact us at legal@killerblankets.com. If you are unsatisfied with our response, you may contact your local data protection authority.